NOMINATION/JUDGING CRITERIA FOR THE UMEAS 2025
The 2025 awards shall be hosted on Thur 11th Dec 2025 at Kampala Serena Hotel as a red-carpet, black-tie event to celebrate marketing excellence for the projects, campaigns executed from November 2024 to October 2025.
Judging Criteria
CAMPAIGN CATEGORIES
Submission should indicate how the campaign aligns to corporate and/or business strategy
Objectives and Budget
uf0b7 What were you looking for? ie were targets set?
uf0b7 Indicate a breakdown of the costs. However, if you are unable to, please include the financial range the budget was and if possible, the percentage of the budgets allocated to staffing, agency, media etc
uf0b7 Demonstrate areas of creativity
uf0b7 Target audience reach
uf0b7 Details of challenges met and how they were overcome.
uf0b7 Relate results to Objectives.
uf0b7 Budget control
uf0b7 Provide actual numbers rather than percentage wherever possible I.e show tangible results
Why should your campaign win (Max. 500 words)
What do you think sets you submission apart from the other?
Judges will in particular be looking for the thing that makes your
submission different from others i.e what was unique?
Agency of the year
uf0b7 Submit 3 – 5 cases of the work generated by the agency for your most important clients during the period under consideration.
uf0b7 Demonstrate impact on business results for the cases explained above
uf0b7 Demonstrate your approach to move towards becoming more sustainable.
uf0b7 Explain your culture, agency philosophy and measure to promote talent within the agency.
uf0b7 Explain your positioning in the market and how it differentiates the agency.
Submission different from others i.e what was unique?
