NOMINATION/JUDGING CRITERIA FOR THE UMEAS 2023
The competition is open to campaigns (implemented only for the Ugandan market) created and promoted between 1 st Nov 2022 – 30th October 2023
Judging Criteria
CAMPAIGN CATEGORIES
Submission should indicate how the campaign aligns to corporate and/or business strategy
Objectives and Budget
What were you looking for? ie were targets set?
Indicate a breakdown of the costs. However, if you are unable to, please include the financial range the budget was and if possible, the percentage of the budgets allocated to staffing, agency, media etc
Demonstrate areas of creativity
Target audience reach
Details of challenges met and how they were overcome.
Relate results to Objectives.
Budget control
Provide actual numbers rather than percentage wherever possible I.e show tangible results
Why should your campaign win (Max. 500 words)
What do you think sets you submission apart from the other?
Judges will in particular be looking for the thing that makes your
submission different from others i.e what was unique?
Agency of the year
Submit 3 – 5 cases of the work generated by the agency for your most important clients during the period under consideration.
Demonstrate impact on business results for the cases explained above
Demonstrate your approach to move towards becoming more sustainable.
Explain your culture, agency philosophy and measure to promote talent within the agency.
Explain your positioning in the market and how it differentiates the agency.
Submission different from others i.e what was unique?
