This award recognizes organizations that have launched major or minor advertising campaigns in the past 12 months. We’re looking for the most successful campaigns in terms of Innovation, reception and business impact

This recognizes the effortless strategic alignment of two or more partnering organizations to deliver a compelling customer marketing campaign. Showing how the joint approach and shared goals achieved a measurable win-win result.

This recognizes the best use of digital to achieve a business objective. Including social media, innovative, creative, programmatic, or immersive to deliver marketing excellence and a strong return on investment.

This recognizes excellence in the field of PR and related communications. It covers all aspects of the discipline, from brand building events through to the effective management of an issue or crisis. With demonstrated use of creative and innovative strategies to achieve desired business outcomes.

This recognizes the innovative development of a new product or service. Its customer-centricity approach leading to an outstanding value proposition and mutually benefitting the business and customers.

This award recognizes the rising/new agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

Submissions should include:

·      Introduction of agency (200 words)

·      Demonstration of excellence (500 – 100 words), including: Their approach to finding and developing great people from within or outside the industry, Insight, and foresight: spotting trends and the skills needed to advance client results, Customer service, Understanding and executing client requirements, Innovative approaches to client problem, Ethical practices, Responsibility around outcomes and how this is shared between the agency and the client

·      Reference from client

This award recognizes the agency that has unrivalled years. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future

Submissions should include:

• Introduction of agency (200 words)

• Demonstration of excellence (500 – 100 words), including: Their approach to finding and developing great people from within or outside the industry, Insight, and foresight: spotting trends and the skills needed to advance client results, Customer service, Understanding and executing client requirements, Innovative approaches to client problem, Ethical practices, Responsibility around outcomes and how this is shared between the agency and the client

 • Reference from client

This recognizes the best individual campaign, product/service launch or event that delivered a unique execution experience with measurable impact to the business 

The category recognizes the organizations that have demonstrated excellence in promoting environmentally and socially responsible products, services, or practices in their marketing efforts.

Judges will be looking for submissions that raise awareness of sustainability issues and considers the effectiveness of the marketing strategies, the campaign innovation, and the impact in promoting sustainable values to its target audience 

Submissions should address:

• How the campaign promoted environmentally responsible products, services, or practices and

communicate the sustainability message

• The campaign was well-planned, with clear goals, objectives, and tactics. It was able to demonstrate

how the campaign integrates with the overall sustainability and corporate responsibility strategy

• How the campaign showcased creativity in the approach to sustainability marketing

• How the campaign effectively reached and connected with the target audience

• Results/effectiveness against pre-determined metrics and KPIs

This award recognizes marketing success in the pursuit of growth when lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefited your organization.

This award recognizes an individual who has made a significant and meaningful difference to the Marketing Profession in Uganda through sound business practice, development of the marketing profession, or wider industry achievements. Their actions have either changed attitudes and behaviors or have provided a platform for others to be a force for good.

This recognizes the best individual campaign that delivered a stunning impact on the target audience and competition.

Submissions should include:

• Introduction of campaign (200 words)

• Demonstration of excellence (500 – 100 words), including: Their approach to finding and developing great campaign idea, Insight, and foresight: spotting trends and the skills needed to advance client results, Understanding and executing the campaign, Innovative approaches to situation analysis, Ethical practices

The overall winner would have demonstrated along with overall marketing excellence:

·      Clear understanding of the Marketing issues faced by a brand, product, or service

·      Insights and understanding of consumer or customer opportunities for a brand, product, or service

·      Marketing team execution of the brand, product or service strategy against ROI and growth KPI’s

·      Commercial value delivered and improved brand, product or service equity contributed by the Implementation of the Marketing Campaign

This award is special for a brand recognized as a champion in the industry. It will be based on the current year market standing and consumer preference. It will honor only the brand which dominantly led through all levels of the selection criteria.

To emerge a winner, a brand needs to have built a good reputation and trust with consumers, as 100% of the scoring process will come from consumers voting their favorite brands in the country