Uganda Marketing Excellence Awards

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NOMINATION/JUDGING

CRITERIA

Awards gala

Thur 11th Dec 2025

Venue

Kampala Serena Hotel

UMEAS 2025
NOMINATION/JUDGING CRITERIA

The Uganda Marketing Excellence Awards 2024 judging criteria was established to be a guiding tool for the judging council to assess submissions aimed at; Fairness, transparency and accountability of the entire process

The competition is open to campaigns (implemented only for the Ugandan market) created and promoted between 1st Nov 2023 – Fri 8th Nov 2024

CampaignsProject categories

Alignment to Strategy

  • The submission must clearly demonstrate how the campaign aligns with the
    overarching Business and/or Marketing strategy.
  • Submission should indicate how the campaign aligns to corporate and/or
    business strategy

Objectives and Budget

  • Submit the SMART (Specific, Measurable, Attainable, Relevant and
    Timely) objectives the campaign/project aimed to achieve.
  • Were there particular targets established for this initiative/campaign?
  • Additionally, submit a detailed breakdown of the associated costs. If a
    comprehensive breakdown is not feasible, please provide the overall
    financial range of the execution budget

Implementation

Present the challenges and solutions implemented with the following

  •  Showcase creative Initiatives of the projects/campaigns
  •  Expound on Audience Engagement Strategies implemented

    Example

    The brief/challenge

  • Create a platform that will empower, celebrate and inspire talents in Uganda`s Marketing industry

    The solution

  • UMEAS, a convergence designed to promote, educate and nurture skills to facilitate both local and international collaborations in the Marketing space.

    The result

  •  UMEAS 2023 concluded with nearly 300 entries, 80 finalists and 12 winners. The annual event garnered over Ugx 200M in PR value, 5M IN audience reach and over 400 attendees. Its successfully established Kampala as a burgeoning epicenter for high level Marketing

Impact

  • Showcase the direct link between the results achieved and the original SMART (Specific, Measurable, Attainable, Relevant and Timely) objectives set.
  •  Emphasize budget management and discipline where applicable
  •  Present concrete figures instead of percentages whenever feasible, allowing to see the tangible results.

Agency of the Year

Work executed

  • Client success stories
    Submit 5 Marketing campaign works initially generated by the agency and executed at least 60% during the period under consideration.
  • Demonstrate impact on business results for the cases explained above

Market Positioning

  • Describe your unique positioning and how it differentiates you in the market. There should be clarity of the agency’s specialization in relevant sectors/niches if applicable.

Agency Credentials

  • Reputation and reviews
    -Share client testimonials, online reviews and ratings from
    relevant and credible platforms.
  • Awards and Recognitions
    -Share industry awards and accolades (with proper citations) that highlight the agency’s past achievements.
  • Team profile
    Share the experience and qualifications of the agency’s team
    members