AWARDS 2023 CATEGORIES
This recognizes campaigns that used striking creativity and strategic planning to reach and engage target audiences. Channels include outdoor, TV, radio, online or print.
This recognizes the effortless strategic alignment of two or more partnering organizations to deliver a compelling customer marketing campaign. Showing how the joint approach and shared goals achieved a measurable win-win result.
This recognizes the best use of digital to achieve a business objective. Including social media, innovative, creative, programmatic, or immersive to deliver marketing excellence and a strong return on investment.
This recognizes excellence in the field of PR and related communications. It covers all aspects of the discipline, from brand building events through to the effective management of an issue or crisis. With demonstrated use of creative and innovative strategies to achieve desired business outcomes.
This recognizes the innovative development of a new product or service. Its customer- centricity approach leading to an outstanding value proposition and mutually benefitting the business and customers.
This recognizes the best individual campaign, product/service launch or event that delivered a stunning impact on the target audience and competition.
Special Categories
This award recognizes the effective harnessing of an organization’s influence to deliver a positive social or environmental change. This could be in showing your commitment to governance or sustainable goals or through your approach to diversity and inclusion in your organization or on your client/customers' behalf. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsibility at the heart of your organization.
This award recognizes marketing success in the pursuit of growth when lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefited your organization.
This recognizes the best individual campaign that delivered a stunning impact on the target audience and competition
Submissions should include:
• Introduction of campaign (200 words)
• Demonstration of excellence (500 – 100 words), including: Their approach to finding and developing great campaign idea, Insight, and foresight: spotting trends and the skills needed to advance client results , Understanding and executing the campaign, Innovative approaches to situation analysis ,Ethical practices.
The overall winner would have demonstrated along with overall marketing excellence:
Clear understanding of the Marketing issues faced by a brand, product, or service
Insights and understanding of consumer or customer opportunities for a brand, product, or service
Marketing team execution of the brand, product or service strategy against ROI and growth KPI's
Commercial value delivered and improved brand, product or service equity contributed by the Implementation of the Marketing Campaign
Nominations for the Marketing Campaign of the year 2023 award shall be made
and judged by the industry experts/UMEA Board of Directors.
This award recognizes an individual who has made a significant and meaningful difference to the Marketing Profession in Uganda through sound business practice, development of the marketing profession, or wider industry achievements. Their actions have either changed attitudes and behaviors or have provided a platform for others to
be a force for good.
This award recognizes a new/rising agency that has had unrivalled year. Showcase
your successes across strategy, insight and creative, proving how you have delivered
marketing excellence for your clients, outshone your competitors and set new standards
for the future.
Submissions should include:
• Introduction of agency (200 words)
Demonstration of excellence (500 – 100 words), including: Their approach to finding
and developing great people from within or outside the industry, Insight, and foresight:
spotting trends and the skills needed to advance client results, Customer service,
Understanding and executing client requirements, Innovative approaches to client
problem, Ethical practices, Responsibility around outcomes and how this is shared
between the agency and the client
• Reference from client
This award recognizes the agency that has unrivalled years. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.
Submissions should include:
• Introduction of agency (200 words)
Demonstration of excellence (500 – 100 words), including: Their approach to finding and developing great people from within or outside the industry, Insight, and foresight: spotting trends and the skills needed to advance client results, Customer service, Understanding and executing client requirements, Innovative approaches to client problem, Ethical practices, Responsibility around outcomes and how this is shared between the agency and the client
• Reference from client